Empowering Incepta Pharmaceuticals with Field Force Management App for Streamlined Sales Automation
Brain Station 23 empowered Incepta Pharmaceuticals with a custom Field Force Management app, boosting sales efficiency, data accuracy, and mobility for their MPO team.
Plaforms
Mobile App
Technology Used
.NET, Angular, Android
Industry
Pharma & Health
Tags
Field Force Management, Sales Automation, mSFA
Overview
Incepta Pharmaceuticals, a leading pharma company in Bangladesh, adopted a custom field force management (FFM) app to mobilize and empower their MPO sales team. Brain Station 23 delivered the mobile sales force automation platform that improved efficiency, visibility, and order processing across their field operations.
Business Challenges
- MPOs relied on manual processes for order taking, stock checking, and sample requisitions.
- Lack of real-time data led to inefficiency in inventory and sales tracking.
- High paperwork and lengthy sales cycles impacted field productivity.
- Limited visibility into MPO visit reports and location tracking.
- Inability to operate offline hindered performance in low‑connectivity areas.
Solution Provided
- Developed a custom Field Force Management (mSFA) mobile app on Android for Incepta’s MPOs.
- Enabled order placement, real‑time stock checking, sample requisitions, and visit report submission directly through the app.
- Integrated GPS-based MPO location tracking, logging their visit routes and locations.
- Designed app to support offline order placement, syncing automatically once connected.
- Built backend systems including an SMS server and APIs to support order syncing and data integration.
Impact
- Achieved sales automation and mobility for thousands of MPOs, significantly reducing paperwork and processing time.
- Shortened sales cycle duration through streamlined order and stock workflows.
- Improved data accuracy with real-time stock visibility and GPS tracking.
- Enhanced sales effectiveness by facilitating easier order placement and doctor visit reporting.
- Reduced operational costs and environmental impact by eliminating manual forms and reports.
Modernize Your Sales Force
Looking to modernize your pharmaceutical field operations and empower your MPOs? Brain Station 23 specializes in field force automation solutions tailored for pharma companies—featuring Android mSFA apps, GPS tracking, offline support, and seamless backend integration. Discover how we can streamline your sales force management—get in touch today.
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