Why Email Marketing is So Important for Your Business?

Email Marketing

Email marketing is a vibrant and powerful way to connect with people/customers/target group. Every day we receive a lot of emails from our friends, family, work or different business organizations regarding different purposes. Many people are not that fond of emails very much as they are often disturbed by spams and promotional emails. On the other hand, many people are utilizing this service to get all the updates about everything happening around.

Email marketing is also a very personal way for the businesses of reaching your targeted customers. That’s why email marketing works at it’s best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, achievements, request feedback to your customer – this list is virtually endless. Email is also the best way to keep your brand connected with the targeted group of people.

According to a 2018 Radicati Group study, there will be more than 3.8 billion email users before the start of 2019, over 100 million more than the previous year. In other words, over half of the entire planet uses email right now. To visualize a comparison growth rate, the same group reported about 1.9 billion worldwide users in May of 2009 and projects that this number will reach 4.2 billion by 2022.

Statistics also show that the world sends about 196 billion emails daily. Out of 196 billion emails the majority, 109 billion emails are a business email. This can be said with much confidence that as a form of communication, email will be very much efficient even in the future. With 3.8 billion users, email isn’t going anywhere.

If you are still not sure how effective email marketing campaigns can be for your business, let us give you 5 reasons why Email Marketing is a channel you should not be ignoring.

1. Increased ROI

Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. The process is very easy, effective, and inexpensive. Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email. The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers.

According to research by VentureBeat as well as the Direct Marketing Association (DMA), for every $1 spent, email marketing generates $40 in ROI. Compared to traditional marketing efforts where printing, postage, etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you get more positive responses, more quickly and at a lower unit cost creating a Win-win situation!

2. Customized Promotions

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value. According to studies, segmented and targeted emails generate 58% of all revenue according and marketers that use segmented campaigns, have noted a 760% increase in revenue.

When you write a post for one of your social media channels, you address your audience as a whole But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

Studies have found that 74% of marketers say targeted personalization increases customer engagement. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable. You are not invading their space if you have chosen your message and your recipient wisely.

3. 360° Reports with Tracking

There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.

You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole. eMarketing 23, an email marketing platform of Brain Station 23 can be a good example of 360-degree reporting of email marketing campaigns. eMarketing 23 shows a full overview of the reports with full track reports. 

4. Maximized Revenue Generation

Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.

This means not just sending out newsletters, but also using email automation based on triggers of your customers. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.

6. Easily Accessible with Mobile Devices

Because mobile devices have become so common, people are checking their emails all the time. During their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere. Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

A study in 2014 reports that 91% of people use smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!  


Email marketing is more effective and efficient than any other form of communication. Especially for Banks, Telco’s, E-commerce businesses and big Enterprises who has a need of sending thousands to millions of emails per day to their customers and leads for promotional purposes or communication.

No matter how many forms of communication is there now a day, one just can’t ignore the effectiveness of email marketing since till this date it has been the most formal way of reaching out to your customers and doing marketing promotions through the channel.

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