Accelerating Engagement and Brand Awareness through a VR Activation Game Campaign

AR/VR

Introduction

In a world where digital technology is rapidly advancing, companies are finding innovative ways to engage with their audiences. One such example is We developed a virtual reality-based cricket game called Robi VR Master Blaster Activation Campaign Game which was specifically created for the renowned telco company Robi Axiata.

This game not only engaged the audience but also effectively showcased Robi Axiata’s services. The game was designed to provide players with an immersive and realistic cricket experience while promoting Robi Axiata’s brand and educating players about its products and services.

Highlights

Robi Axiata wanted to promote their brand, products, and services during the time of ICC Men’s T20 World Cup 2022 in Australia.
Brain Station 23 developed a virtual reality-based cricket game called Robi VR Master Blaster Activation Campaign Game.
The game was designed to provide an immersive and realistic cricket experience for the players.
The game was integrated with Robi Axiata’s brand promotion campaign, where players had to use Robi’s products and services to progress through the game.
The game successfully promoted Robi Axiata’s brand and captured the attention of cricket enthusiasts and gamers.

Challenge

Robi Axiata Ltd, one of the leading mobile operators in Bangladesh, they wanted to promote their brand, products, and services during the time of ICC Men’s T20 World Cup 2022 in Australia. Therefore, they needed an innovative way to promote their products through an activation game campaign.

The main challenge was to create a game that would engage the audience and effectively showcase Robi Axiata’s services. To achieve this goal, Robi Axiata approached us to create an activation game campaign that would effectively promote and engage their customers, ultimately increasing brand awareness. Our team worked closely with the client to develop a game that not only engaged the audience but effectively showcased Robi Axiata’s services.

Solution

To overcome the challenges faced by Robi Axiata, Brain Station 23 developed a Virtual Reality-based cricket game called Robi VR Master Blaster Activation Campaign Game. The game was not only created to engage the customers but also effectively showcased Robi Axiata’s services. The game provided players with an immersive and realistic cricket experience while promoting Robi Axiata’s brand and educating players about its products and services.

To increase engagement, the game was integrated with Robi Axiata’s brand promotion campaign, where players had to use Robi’s products and services to progress through the game. This way, players were not only entertained but also educated about the products and services of Robi.

The game has not only promoted their brand, but it has also captured the attention of cricket enthusiasts and gamers. It’s an excellent opportunity for cricket fans to experience the thrill of the game in a new and exciting way.

One of the key features of the game is its realistic graphics and animations, which have been crafted to give players a truly lifelike experience from the texture of the grass on the field to the movement of the players, every detail has been carefully crafted to give players a sense of realism that is hard to match. In addition to its stunning graphics, the Game has advanced gameplay mechanics with various modes such as quick play and tournament. Players can customize their teams and players.

The game also includes a variety of difficulty levels, so players of all skill levels can enjoy the experience. The game was also integrated with Robi Axiata’s brand promotion campaign, where players had to use Robi’s products and services to advance through the game. This way players were not only entertained but also educated about the products and services of Robi.

Benefits

Robi VR Cricket Master Blaster is a Virtual Reality-based cricket game that offers numerous benefits to the brand using it. Some of the benefits that can be highlighted based on its feature list are:

Customized branding options: The game allows brands to customize the game with their own branding, increasing brand awareness and recognition among the target audience.
Two game modes– target mode and free play mode: This allows players to choose between different gameplay experiences, providing more entertainment options and increasing engagement with the brand.
Interactive graphics for an immersive experience: The realistic and interactive graphics of the game provide players with an immersive cricket experience, increasing engagement and enjoyment.
Realistic 3D models of the cricket ground, batsman, and bowler: The 3D models of the game provide a realistic and authentic feel to the game, enhancing the user experience.
User-friendly interface with intuitive controls for batting: The game’s user-friendly interface and intuitive controls make it easy for players to play and enjoy the game, increasing engagement and satisfaction.
Option to choose from various difficulty levels to suit the player’s skill level: The game’s difficulty level options provide players with a customized experience that suits their skill level, increasing engagement and enjoyment.
Leaderboard: The leaderboard feature of the game allows players to compete with each other and keep track of high scores, providing a competitive element to the game and increasing user engagement.

Overall, Robi VR Cricket Master Blaster can be a valuable tool for brands looking to promote their products and services while providing an entertaining and educational experience to their target audience.

Result

Robi VR Master Blaster Activation Campaign Game- Promoting Robi Axiata's Brand

The Robi VR Master Blaster Activation Campaign Game developed by Brain Station 23 had a significant positive impact on Robi Axiata’s business outcomes. By promoting the Robi Axiata brand through the game and integrating it with their brand promotion campaign, the game has increased customer engagement and brand awareness.

The immersive and realistic cricket experience provided by the game, along with its advanced gameplay mechanics and customizable features, has captured the attention of cricket enthusiasts and gamers, resulting in increased brand exposure for Robi Axiata. It has also demonstrated the power of virtual reality technology in creating immersive and engaging experiences for users.

Furthermore, by educating players about Robi’s products and services through the game, Robi Axiata has successfully increased lead generation, ultimately leading to increased sales and revenue. Overall, the Robi VR Master Blaster Activation Campaign Game has proven to be a highly effective business solution, delivering tangible results and positive outcomes for Robi Axiata.

Overall, the Robi VR Cricket Master Blaster activation game campaign helped Robi Axiata reduce their promotional costs by providing a more targeted, engaging, and data-driven promotional strategy.

Services We Provide

Brain Station 23 is focused on delivering tailored services to meet the unique needs and expectations of their clients. Here we provided AR/VR Solutions to our client.

AR/VR