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One base solution for premiums and claims, rolled out to many insurers
Multi-product, multi-currency, multi-label and multi-language
Templates for vehicle, liability, health, housing and more
Content and offers tailored per customer, with profiling and scoring
Virtual Affairs — now We Are You — has spent more than 20 years transforming digital channels for banks and insurers, with flagship products including InsuranceRight, BankingRight and InvestmentRight on Sitecore. Its insurance clients across Europe needed customer-facing portals, and three groups had to be served by one product:
Building a new portal for every insurer does not scale. Virtual Affairs needed a reusable, resilient core that could be configured per client without being rebuilt each time.
Brain Station 23 built the core of InsuranceRight on the Sitecore platform: a reusable base for insurance premiums and claims that Virtual Affairs can roll out to many insurers.
The result delivers personalised customer experiences with higher conversion and loyalty, and gives marketers the tools to monitor, optimise and experiment on their own.
An insurance portal is not a brochure. It has to price individual risk, learn about each customer and still behave like a modern marketing site.
Five requirements shaped the platform.
Together these describe a product, not a project: something built once and configured many times.
Bring it to a 30-minute call — we will come back with an architecture and a scoped estimate.
The build combines Sitecore’s experience platform with an insurance core, so each insurer gets both a policy engine and a marketing toolkit.
InsuranceRight provides a base solution for insurance premiums and claims, so new insurance products can be rolled out to multiple customers from the same foundation.
Product templates cover car, liability, health, housing and other insurance types, ready to be adapted to each insurer.
Reusable Sitecore components — hero banners, online portals, FAQ, available working hours and shopping basket — form the building blocks of each insurer’s site.
Premiums, costs, occurrence and other individualising components can be customised, so pricing reflects each policyholder.
With Sitecore, marketers can monitor performance, optimise and enrich the site, launch campaign sites, run off-site funnels and A/B test.
Customer telemetry is recorded and combined with Sitecore analytics in custom reports, and all content is managed in Sitecore Experience Manager.
The outcome is a product Virtual Affairs can sell again and again, and a better experience for every insurer that runs on it.
InsuranceRight supports multi-product, multi-currency and multi-label scenarios, with templates covering every major type of insurance and Sitecore components as the basis for each insurer’s portal and services.
Customisable options let insurers tailor premiums, costs and policy terms individually, and Sitecore lets them reach large numbers of people with personalised policies. Reporting shows how customers use the platform, down to the time they spend on it.
The transferable lesson is to build the product once and configure it many times. Templates, components and per-client settings are what let one engineering effort serve a whole market.
Pairing an insurance engine with a customer experience platform matters because insurers compete on both. Accurate pricing wins the policy; personalisation and marketing tools win the customer in the first place.
You might be rebuilding similar portals for each customer, struggling to personalise at scale, or missing the marketing tools your clients expect. In every case, the first step is the same.
Book a 30-minute call with Brain Station 23. Bring your product vision and your platform, and we will come back with a proposed architecture, a delivery plan and a scoped estimate.
Bring it to a 30-minute call — we will come back with an architecture and a scoped estimate.
