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Store inventory and pricing synced to one online shop
Products, prices, stock and discounts in; orders back to POS
Staff add product pictures; everything else is automated
Preferred banks, SSLCommerz and DHL shipping built in
Sailor is one of Bangladesh’s most popular clothing brands, with more than 20 outlets, a large customer base and category-wise clothing lines for people of different ages and genders. As the brand grew, it decided to launch its own e-commerce website. That store had to work for three groups:
A retailer with physical stores cannot run a separate online catalogue. If prices, stock or promotions drift between the shop floor and the website, customers notice straight away.
Brain Station 23 built Sailor’s website on nopCommerce and integrated it with the brand’s ERP/POS system, so product information, prices, quantities and discounts flow into the store and orders flow back to POS.
With payment gateways, shipping options and order-status updates automated too, the admin team’s main job is adding product photos.
Going online meant connecting a new store to an existing retail operation, not starting from scratch.
Four requirements shaped the build.
The goal was a store that runs itself, so the team could focus on merchandising.
Bring it to a 30-minute call — we will come back with an approach and a scoped estimate.
The build puts automation between the shop floor and the website, with a simple shopping experience on top.
A responsive nopCommerce website with category-wise product selection, advanced search and high-resolution product photos.
Product information, prices, quantities and discounts sync automatically from Sailor’s POS system to the website.
Orders placed online flow into the POS system, and order status updates are automated from confirmation onwards.
Integrations with Sailor’s preferred banks and SSLCommerz give shoppers flexible ways to pay.
New shipping methods, including DHL, were added to the checkout.
Simple sign-up and login, add-to-cart shopping, e-gift vouchers and live chat round out the experience.
The outcome is a fully automated online store that stays in step with Sailor’s outlets.
Apart from adding product pictures, the store runs automatically: product sync, order confirmation and status updates need no manual work.
A well-designed, smooth-running website with local payments, flexible shipping and live chat lets Sailor serve its customers online as well as in store.
The transferable lesson is that retail e-commerce succeeds or fails on integration. When the website and POS share one set of prices, stock and promotions, the online store becomes another branch, not a separate business.
Automating the back office matters as much as the storefront: every step a person no longer re-keys is one fewer place for an order to go wrong.
You might have stores on a POS system, a catalogue that changes every season, or an online shop that is out of sync with the shop floor. In every case, the first step is the same.
Book a 30-minute call with Brain Station 23. Bring your POS setup and your catalogue, and we will come back with a proposed approach and a scoped estimate.
Bring it to a 30-minute call — we will come back with an approach and a scoped estimate.
