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Case Study

Polar Penguin Racer

Service Provided: Game Development

Polar Ice Cream is the first in Bangladesh to produce hygienically produced and packaged ice cream. Polar, as a caregiver brand, seeks to provide delight in the simple act of eating ice cream. Polar’s ultimate goal is to provide consumers with high-quality ice cream that will make them happy in an instant. Polar Ice Cream’s top priority is to ensure the safety of its valued customers’ food. It brings a smile to everyone’s face, making every moment a little more special. Polar’s product line includes a variety of flavors and textures of coated ice creams, cup ice creams, stick ice creams, and ice Lolli’s. 

About The Game

The challenge was to create an entertaining way that can be used for brand awareness. The main goal of that project is marketing. To make it more interactive, our other challenge was to develop the app for two players so that anybody can play this game with their friends or someone. And to increase the fun, we must made to focus on different objects and difficulty levels while playing as it will help improve the engagement among the players. 

Solution

As one of our tasks was to raise brand recognition for Polar, we chose to build a game in which we used the penguin avatar, which is the company’s mascot. We created this game primarily to engage the audience in interactive marketing. This game is made more enjoyable by its smooth controls and multiplayer support. This type of fun marketing can assist Polar in increasing sales and raising brand awareness. 

Impact

This game aims to promote polar ice cream, so the avatar penguin, the company’s mascot, was used as the player character, and some ice creams were also used as game objects. We created this game to engage the audience in interactive marketing. This game is made more enjoyable by its smooth controls and multiplayer support. This type of fun marketing can assist Polar in increasing sales and raising brand awareness. 

Game Details

Technologies

Highlights

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