Scaling A Famous Pizza Company's Ordering Experience Across Norway
Brain Station 23 partnered with a renowned Pizza company in Nowray to modernize the entire pizza ordering experience by building a fast, scalable digital platform that unifies the customer journey across web, app, and restaurant locations.
Platforms
Web, Mobile App (iOS & Android)
Technology Used
Microservices, Kubernetes, Azure, AWS, .NET Core, Golang, PostgreSQL, MSSQL, Flutter, Vue.js, Vipps, Netaxept, Dintero
Industry
Food & Beverage
Tags
Digital Transformation, E-commerce, ERP Integration, Cloud Native
Overview
The pizza company in Norway serves consumers and business clients through a vast network of restaurants. They sought a digital experience that matched their brand strength: fast, clear, and reliable. Brain Station 23 partnered with them to design and build a new digital ordering platform that connects what customers feel with robust backend operations, handling dine-in, takeout, delivery, and group bookings seamlessly.
Business Challenges
Slow and confusing ordering: Customers struggled with login, restaurant selection, menu browsing, and pizza customization.
No unified journey for all order types: Dine-in, takeout, delivery, drive-thru, and group deals behaved differently, causing friction and mistakes.
High risk of lost orders and missed revenue: Out-of-date availability and manual handling led to wrong items, late orders, and cancellations.
Limited visibility for customers: Customers could not clearly see what was happening with their order, which created frustration and support calls.
Weak digital support for business customers: Corporate and group customers needed easier, more structured ways to place and manage orders.
Solution Provided
One unified ordering experience: Customers can easily order dine-in, takeout, delivery, or drive-thru from the same consistent flow, on web or app.
Simple, guided ordering: Clear restaurant selection, clean menus, logical customization, and fewer clicks to complete an order.
Trustworthy checkout: Integrated Vipps, Netaxept, and Dintero for secure, familiar, and fast payments.
Real-time order tracking: Customers see each step: order confirmed, being prepared, ready, on the way, delivered.
Loyalty & B2B Features: Developed structured flows for corporate accounts, student discounts, and saved favorites to drive retention.
Better support for business and group customers: Multi-account options and structured flows for corporate and large group orders.
Impact
25–30% Faster Ordering: Streamlined UX significantly reduced the time customers spend placing orders, especially on mobile.
~35% Fewer Mistakes: Real-time inventory and menu sync reduced errors, wrong items, and misrouted orders.
98% Payment Success Rate: The multi-gateway strategy significantly lowered failed payments and recovered revenue.
High User Satisfaction: Pilot users rated the new app and web experience 4.7 out of 5 for speed and ease of use.
>99.9% Uptime: The modern architecture supports hundreds of restaurants with stable performance even during peak hours.
Modernize Your Digital Ordering Platform
Are you a restaurant chain or retailer facing disconnected channels and legacy ERP constraints? Connect with Brain Station 23 to learn how our cloud-native solutions can unify your customer journey and scale your operations efficiently.
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