Food & Beverage · Cloud-Native Ordering
One Ordering Flow for Dine-In, Takeout, Delivery and Drive-Thru, Across Hundreds of Restaurants
Project Snapshot
- Client : Renowned pizza chain in Norway, serving consumers and business clients
- Industry : Food and beverage
- Scope : Digital ordering platform, payments, real-time tracking, loyalty and B2B ordering
- Platforms : Web and mobile app (iOS and Android)
- Technologies : Microservices on Kubernetes, Azure and AWS, .NET Core, Golang, PostgreSQL, MSSQL, Flutter, Vue.js
- Payments : Vipps, Netaxept and Dintero
The Impact
25–30%
Faster ordering, with the biggest gains on mobile
~35%
Fewer mistakes, from real-time inventory and menu sync
98%
Payment success rate through a multi-gateway checkout
>99.9%
Uptime across hundreds of restaurants, including peak hours
Overview
A pizza chain with a vast restaurant network across Norway wanted a digital experience that matched the strength of its brand: fast, clear and reliable. Three audiences had to get that at once:
- consumers ordering dine-in, takeout, delivery or drive-thru from a phone or a browser,
- corporate and group customers, who order at volume and need structure, and
- the restaurants themselves, where every wrong item and late order becomes kitchen time and a support call.
The problem was never a missing app. It was that each way of ordering behaved like a different product, availability lagged behind the kitchen, and a customer who paid could not see what happened next.
Brain Station 23 designed and built a new ordering platform that connects what customers feel on screen to the backend operations behind it — one flow for every order type, on web and app, with payments Norwegians already trust.
The result is a platform that handles dine-in, takeout, delivery, drive-thru and group bookings the same way, and stays up when the whole country orders at once.
Business Challenges
Restaurant ordering is unforgiving. A checkout that fails, a menu that is out of date, or a pizza that arrives wrong is felt immediately and remembered — and at this scale, small friction multiplies across hundreds of locations.
Five pressures shaped the platform.
- Ordering was slow and confusing. Customers struggled with login, restaurant selection, menu browsing and pizza customisation before they ever reached checkout.
- Every order type behaved differently. Dine-in, takeout, delivery, drive-thru and group deals each had their own quirks, which created friction and mistakes.
- Orders were being lost. Out-of-date availability and manual handling produced wrong items, late orders and cancellations, and revenue with them.
- Customers could not see their order. With no visibility after checkout, frustration turned into support calls.
- Business customers were underserved. Corporate and group buyers needed structured ways to place and manage orders, and the digital channel offered none.
Underneath all five is one architectural fact: the front end could only be as reliable as the backend it was reading from, and the backend was not built to be read in real time.
Losing orders between the app and the kitchen?
Bring it to a 30-minute call — we will come back with an architecture and a scoped estimate.
What We Built
The build unifies the journey first, then makes each stage of it trustworthy — what is available, how you pay, and what is happening to your order right now.
One unified ordering experience
Dine-in, takeout, delivery and drive-thru all run through the same consistent flow on web and app, so a customer learns the platform once regardless of how they want their pizza.
Simple, guided ordering
Clear restaurant selection, clean menus and logical customisation cut the clicks between opening the app and completing an order — the change behind the 25–30% speed gain.
Trustworthy checkout
Vipps, Netaxept and Dintero are integrated so payment is secure, familiar and fast, and a failure at one gateway does not mean a lost order.
Real-time order tracking
Customers see every step — confirmed, being prepared, ready, on the way, delivered — which removes the uncertainty that was generating support calls.
Loyalty and B2B features
Structured flows for corporate accounts, student discounts and saved favourites give repeat customers a reason to come back through the app rather than around it.
Group and business ordering
Multi-account options and structured flows for large group and corporate orders bring the business side of the chain onto the same platform as consumers.
A cloud-native, resilient backend
Microservices on Kubernetes across Azure and AWS, in .NET Core and Golang, support hundreds of restaurants with stable performance through peak hours and the real-time sync the front end depends on.
The Results
The outcomes are the ones a restaurant chain actually measures: how fast people order, how often it goes wrong, whether the payment goes through, and whether the platform stays up on a Friday night.
Faster, more accurate orders
Streamlined UX cut ordering time by 25–30%, with the largest improvement on mobile. Real-time inventory and menu synchronisation reduced errors, wrong items and misrouted orders by around 35%, which is felt in the kitchen as much as by the customer.
Revenue kept and trust earned
The multi-gateway payment strategy lifted the payment success rate to 98%, recovering revenue that failed checkouts used to lose. Pilot users rated the new app and web experience 4.7 out of 5 for speed and ease of use, and the architecture has held above 99.9% uptime across hundreds of restaurants, peak hours included.
The transferable lesson is that “one flow for every order type” is a backend decision disguised as a UX one. It only works if availability, pricing and order state are read from one place in real time.
The payment result is the least glamorous and the most direct. Offering the gateways Norwegian customers already use, with fallback between them, turned a two-percent failure rate from a cost of doing business into money kept.
Running a chain where every channel orders differently?
You might be losing orders to stale availability, watching payments fail at checkout, or fielding support calls from customers who cannot see where their order is. In every case, the first step is the same.
Book a 30-minute call with Brain Station 23. Bring your order types and the systems behind them, and we will come back with a proposed architecture, a delivery plan and a scoped estimate.
Losing orders between the app and the kitchen?
Bring it to a 30-minute call — we will come back with an architecture and a scoped estimate.
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