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Online sales channel for a chain that had only physical stores
Load-balanced EC2 and managed RDS, ready for growing traffic
Database backups, patching and monitoring handled by AWS
Products shown online, with shoppers directed to stores
Bangla Perfumes Distributors Ltd. launched Perfume World in 2009 to bring the world’s best-known fragrance brands to Bangladesh, and built it into the country’s largest perfumery chain, with nine stores in the biggest malls of Dhaka, Chittagong and Sylhet. Despite that retail presence, it had no online presence at all. Three groups were missing out:
Launching online is not just putting a catalogue on the web. A new store has to cope with traffic the business cannot predict yet, and it has to stay up while the brand learns what its online customers want.
Brain Station 23 built the cloud foundation for Perfume World’s e-commerce site on AWS — load-balanced Linux servers, a managed MySQL database, secure storage, content delivery and monitoring.
The result gave Perfume World its first online sales channel, a stronger digital identity, and a way to show its products online and send customers to its stores.
Going online for the first time is a leap into unknown demand.
Three pressures shaped the platform.
That called for infrastructure that could start small and grow with demand, without the team having to manage servers by hand.
Bring it to a 30-minute call — we will come back with a plan and a scoped estimate.
The platform uses managed AWS services so the team could focus on the store, not the servers.
The site runs on AWS EC2 Linux servers behind an Application Load Balancer, making the platform far more scalable and easy to maintain.
Amazon RDS provides scalable, cost-effective MySQL with resizable capacity, and handles backups, patching and monitoring.
Product images and files are stored on S3 for scalable, highly available and secure access.
CloudFront delivers content quickly to shoppers wherever they are.
Amazon SNS is configured to manage and maintain customer engagement through notifications.
A dedicated VPC, Elastic IP and KMS encryption secure the platform, while CloudWatch and CloudTrail monitor performance and activity.
The outcome is a new channel for a brand that had only ever sold in person.
Perfume World launched a distinctive online sales channel and built its brand value and digital identity, reaching customers beyond its nine physical stores.
The site lets Perfume World show its products to potential customers online and direct them to its stores, while the managed AWS platform scales with demand and leaves the team free to focus on the business.
The transferable lesson is that a first online store should be built for the traffic you hope for, not the traffic you have. Managed, scalable services make that affordable from day one.
For a brand with a strong physical presence, the website is not only a checkout — it is a shop window that sends people through the door.
You might have strong stores but no digital presence, uncertain traffic, or a small team that cannot manage servers. In every case, the first step is the same.
Book a 30-minute call with Brain Station 23. Bring your brand and your plans, and we will come back with a cloud architecture and a scoped estimate.
Bring it to a 30-minute call — we will come back with a plan and a scoped estimate.
