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Case Study

Nissan

Service Provided: AR Mobile App

Industry: Automobile

About the Company

Nissan has a global Automobile business across several countries. Their products range from variety of categories and comes in numerous visual looks and features. A better digital presentation of their products was an urgent demand.

Strategy/ Solution

We offered an Augmented Reality mobile app as a solution of customizable digital presentation of their products. With our AR application, the user starts with a base model, then adds any number of personalized upgrades, colors until they arrive at their dream product. After the customization phase, the user switches to AR mode to view their creation at full size in the real world, providing a sense of scale and added confidence that the car in question is really what the customer wants.

Impact

This car augmentation app displays automobile mockups in a 3D view which will engage more customers for any automobile purchase.

Features

Development

Project Highlights

Project Application

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