AR/VR
Nissan
- By Safin Ridhwan
- Time 10:22 am
- Date October 20, 2023
Introduction
Nissan has a global Automobile business across several countries. Their products range from variety of categories and comes in numerous visual looks and features. A better digital presentation of their products was an urgent demand.
Highlights
- Customizable AR Car Presentation
- Realistic Full-Size AR Viewing
- Interactive Information Integration
Challenge
Developing a seamless AR application that accurately renders 3D car models in real-time presented technical challenges.
Solution
We offered an Augmented Reality mobile app as a solution of customizable digital presentation of their products. With our AR application, the user starts with a base model, then adds any number of personalized upgrades, colors until they arrive at their dream product. After the customization phase, the user switches to AR mode to view their creation at full size in the real world, providing a sense of scale and added confidence that the car in question is really what the customer wants.
Benefits
Enhanced Customer Engagement: The AR app’s 3D car mockups and real-time customization options attract and engage potential customers, increasing their interest in Nissan’s products.
Confident Decision-Making: By visualizing their customized car in their own environment, customers gain confidence in their purchasing decisions, reducing the likelihood of buyer’s remorse.
Interactive Information: The app provides interactive details and video content about the car’s features, educating customers and helping them make informed choices.
Result
Increased Sales: The engaging AR experience leads to a higher conversion rate, driving more sales for Nissan’s automobile business.
Improved Customer Satisfaction: Customers who use the app to customize and view their dream car are more likely to be satisfied with their purchase, leading to positive reviews and word-of-mouth referrals.
Innovative Brand Image: Nissan establishes itself as an innovative and customer-centric brand by offering this AR customization tool, setting it apart from competitors.
Project Screenshots
Services We Provide
Brain Station 23 is focused on delivering tailored services to meet the unique needs and expectations of their clients. Here we provided AR/VR Solutions to our client.