About the Company
Nissan has a global Automobile business across several countries. Their products range from variety of categories and comes in numerous visual looks and features. A better digital presentation of their products was an urgent demand.
Strategy/ Solution
We offered an Augmented Reality mobile app as a solution of customizable digital presentation of their products. With our AR application, the user starts with a base model, then adds any number of personalized upgrades, colors until they arrive at their dream product. After the customization phase, the user switches to AR mode to view their creation at full size in the real world, providing a sense of scale and added confidence that the car in question is really what the customer wants.
Impact
This car augmentation app displays automobile mockups in a 3D view which will engage more customers for any automobile purchase.
Features
- Augment on Real time car
- Augment real size car in real world
- Change car color with smooth graphics
- Change Car wheels in real time
- Give interactive information from any parts of car
- Give video information in real time
- Change language to see any information
- Virtual button to pop up any information
Development
- AR Mobile App
Project Highlights
Project Application
Would like to start a project with us?
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