Case Study
Pharmaceuticals · Internal Communications

Getting the Right Notice to the Right Employees at Incepta, the Moment It Is Posted

Incepta Notice Manager
Project Snapshot
The Impact

Targeted

Notices sent to individuals or department groups, not everyone at once

Rich content

Images, videos, files and descriptions in a single notice

Built-in contact

Call, SMS or email any colleague from their profile

First screen

Notices are what employees see as soon as they log in

01

Overview

Incepta Pharmaceuticals has been bringing advanced medicines to Bangladesh since 1999, and is expanding internationally. A company that size runs on internal announcements — and those were not reliably reaching the people they were meant for. Three groups needed a better channel:

Company-wide email is the default for internal notices, and it fails the same way everywhere: important messages get buried, and the ones meant for one team land in everyone’s inbox.

Brain Station 23 built the Incepta Notice Manager, a mobile app that puts notices on the first screen employees see, targets them by person or department group, and supports images, video and files.

The result has been well received by employees and gives Incepta an easy way to keep its people up to date.

02

Business Challenges

Internal communication is only useful if it reaches the right people and they can act on it.

Four requirements shaped the app.

Together they describe a focused product: the right message, to the right people, with a way to follow up right there.

Notices getting buried in company-wide email?

Bring it to a 30-minute call — we will come back with an approach and a scoped estimate.

03

What We Built

The app is built around the notice screen, with targeting, publishing controls and a staff directory around it.

I

Notices on the first screen

After logging in, employees land on the notice screen, so they see important announcements and updates before anything else.

II

Department-based targeting

Notices can go to individual users or to groups, and groups are built from departments, so messages reach exactly the teams they are meant for.

III

Rich notices with publishing controls

Authorised users attach files and images or write a description, and can allow comments, set an expiry date or schedule a notice for later.

IV

Search and time filters

Notice search and time-based filtering help employees find what they need quickly.

V

Built-in employee directory

Employee information is available in the app, and users can call, message or email a colleague straight from their profile.

VI

Account, settings and permissions

Admins decide who can post notices, and each user manages their own account and settings.

Incepta Notice Manager
Incepta Notice Manager
Incepta Notice Manager
04

The Results

The outcome is a simpler, more reliable way for Incepta to reach its people.

Well received by employees

Employees have welcomed the app, and it has proved very useful to Incepta: staff now have an easy place to check the latest information on the company’s products, services and events.

Targeted, controlled communication

Department-based groups keep notices relevant, publishing controls such as expiry dates and scheduling keep the feed current, and the built-in directory turns a notice into a conversation when follow-up is needed.

The transferable lesson is that internal communication is a targeting problem. Sending every notice to everyone guarantees the important ones get missed; routing by department makes each one matter.

Putting contact options on every profile closes the loop. An employee who reads a notice can reach the person behind it in one tap.

Incepta Notice Manager
Incepta Notice Manager
Incepta Notice Manager

Are important internal notices getting lost?

You might be relying on company-wide email, struggling to reach specific teams, or lacking one place staff can check for updates. In every case, the first step is the same.

Book a 30-minute call with Brain Station 23. Bring your team structure and how you communicate today, and we will come back with a proposed approach and a scoped estimate.

Notices getting buried in company-wide email?

Bring it to a 30-minute call — we will come back with an approach and a scoped estimate.

05

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