HBK's Journey to Enhanced Efficiency and Customer Satisfaction

Overview of the Company

Hottinger Brüel & Kjær (HBK) is a global leader in providing integrated solutions for the test and measurement industry. HBK combines the expertise of Hottinger Baldwin Messtechnik (HBM) and Brüel & Kjær, focusing on empowering engineers and innovators across various sectors such as automotive, aerospace, telecom, and industrial manufacturing. The company specializes in sensors, data acquisition systems, and software solutions, enabling precise testing, simulation, and analysis. 

Case study Highlights

  • Developed a centralized, user-friendly eCommerce portal for HBK. 
  • Implemented advanced search capabilities to manage extensive content. 
  • Seamlessly integrated with SAP Hybris for dynamic product management. 

Challenges Faced

HBK faced a trio of significant hurdles that impacted their efficiency and customer satisfaction. Here’s how these challenges set the stage for a transformative project. 

    • Lack of a Centralized Customer Portal: HBK did not have a unified platform for customers to access products and services. This decentralization hindered customer experience and operational efficiency. 

    • Content Integration from Multiple Child Companies: With over 50,000 pages of content from various subsidiaries, merging and managing this information on a single platform was a substantial task. 

    • Vendor Lock-In Issues: Existing systems and platforms led to dependencies on specific vendors, limiting flexibility and innovation. 

solutions provided

Brain Station 23 stepped in with innovative solutions tailored to HBK’s unique needs. Explore the comprehensive strategies implemented to overcome these challenges and revolutionize HBK’s eCommerce platform: 

    • Development of a Customer-Facing Website and Portal: Our developers designed and developed a state-of-the-art customer-facing website and portal. This platform was meticulously rebuilt to remove all dependencies on proprietary libraries, ensuring a more flexible, scalable, and future-proof solution for HBK. The new site offers an intuitive interface, significantly enhancing the user experience. 
    • Implementation of Advanced Search Capabilities: Recognizing the need to efficiently handle HBK’s vast content library, Brain Station 23 implemented a powerful and advanced search engine. This search functionality is capable of indexing and retrieving information from over 50,000 pages of content swiftly and accurately, ensuring users can find what they need with ease. 
    • Dynamic Product Detail Pages: Integrated with a headless SAP Hybris commerce platform, Brain Station 23 developed dynamic product detail pages. These pages are designed to provide comprehensive and up-to-date product information, enhancing user engagement and decision-making processes. The integration ensures seamless data flow and consistency across the platform. 

Key features of the project

  • Customer Portal: Provides a centralized and user-friendly interface for customers to interact with HBK’s offerings. 
  • Search: Advanced search functionalities to quickly locate products, services, and information across a vast content database. 
  • Content Migrations: Efficiently merged and migrated content from various child companies into a unified platform. 
  • SAP Hybris Product Integration: Seamlessly integrated product data with SAP Hybris to manage eCommerce functions effectively. 
  • Advanced Caching: Implemented caching mechanisms to improve the performance and speed of the portal. 
  • Fast Responsive Frontend on Tailwind: Developed a responsive and fast frontend using Tailwind CSS, ensuring a smooth user experience. 
  • Build, Test & DevOps Services: Provided comprehensive build, test, and DevOps services to ensure continuous integration and delivery. 


The project yielded remarkable improvements, driving HBK towards enhanced efficiency and customer engagement. The project’s key benefits are: 

    • Enhanced Customer Experience: A centralized and responsive eCommerce portal improved customer satisfaction and engagement. 
    • Operational Efficiency: Streamlined content management and integration processes, reducing complexity and improving efficiency. 
    • Flexibility and Scalability: Eliminated vendor lock-in, providing HBK with the flexibility to innovate and scale its platform as needed. 
    • Improved Search Functionality: Enabled users to find products and information quickly, enhancing usability. 
    • Seamless Product Management: Integration with SAP Hybris ensured dynamic and accurate product information, supporting better decision-making and customer interactions. 

Technologies Used

Services We Provide 

Brain Station 23 is focused on delivering tailored services to meet the unique needs and expectations of their clients. Here we provided AEM Solutions to our client. 

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