Biopharma · Adobe Experience Manager HCP Portal
One Compliant HCP Portal on AEM for a European Biopharma Launching Across EU Countries
Project Snapshot
- Client : Clinical-stage European biotechnology company
- Industry : Biopharma
- Scope : Multi-country, multi-language HCP portal with personalised content, MLR review and embedded learning
- Platforms : Web
- Technologies : AEM/Java, CDP-based IAM, Salesforce/Veeva, Veeva PromoMats, IQVIA data connector, MOVEit FTP, Moodle, PHP, MySQL, JavaScript, Bootstrap
- Markets : Several EU countries
The Impact
One portal
Medical and commercial content for HCPs across EU countries
Personalised
Content matched to each HCP’s specialty and location
MLR via Veeva
Every published item reviewed and country-specific
Built-in LMS
Moodle courses inside the portal, no redirects
Overview
Our client is a clinical-stage biotechnology company based in Europe, discovering and developing small-molecule medicines with novel modes of action. With a pipeline aimed at unmet medical needs and an ambition to become a global biopharma company, it was expanding into several European countries. Its digital channel to healthcare professionals (HCPs) had to serve three groups:
- HCPs in each country, who needed consistent, relevant information on products, guidelines and training,
- content authors and medical teams, publishing across markets and languages, and
- compliance teams, responsible for making sure every item met EU and local rules.
In pharma, the same message has to be consistent everywhere and yet shown only to the right audience. Without one platform, HCPs get conflicting information and compliance becomes guesswork.
Brain Station 23 built a multi-country, multi-language HCP portal on Adobe Experience Manager (AEM), with identity and access management through a customer data platform (CDP), Medical, Legal and Regulatory (MLR) review via Veeva, and a Moodle LMS embedded in the portal.
The portal went live in several EU countries, and the company’s marketing and education reached HCPs from one compliant platform.
Business Challenges
The portal had to be built quickly to match the company’s commercial launches across the EU.
Four problems shaped the platform.
- No central platform. Scattered channels meant HCPs received inconsistent information about products, treatment guidelines, clinical outcomes, mode of action and training materials, risking confusion and misinformation.
- Complex content. Managing everything from product specifications to medical training materials was hard to organise, making information difficult to access for HCPs in different regions.
- Compliance and personalisation. Each doctor needed the right content for their specialty, while complying with complex EU pharmaceutical regulations.
- Learning without leaving. Videos, quizzes and courses had to live inside the portal, without redirecting HCPs to external platforms.
Speed, consistency and compliance all had to arrive together.
Launching in a new EU market?
Bring it to a 30-minute call — we will come back with an approach and a scoped estimate.
What We Built
The build combines AEM for content, a CDP for identity, Veeva for review and Moodle for learning.
A centralised multi-country, multi-language portal
An HCP portal on AEM became the single channel for consistent communication with HCPs across European countries.
Flexible content management and structure
AEM’s content management, with a content structure planned around SEO, lets authors publish and update diverse content easily and HCPs navigate it simply.
Identity and access management via a CDP
An IAM solution built on a customer data platform personalises content by HCP profile, so each professional sees information relevant to their specialty and location, within EU rules.
MLR review through Veeva
A Medical, Legal and Regulatory review process, run through Veeva approval, ensures every published item is country-specific and compliant.
Moodle embedded in the portal
Moodle is integrated into the AEM portal through an iframe, so HCPs take learning modules, videos and quizzes without leaving the site.
Data and CRM integrations
The stack connects Salesforce/Veeva and Veeva PromoMats, an IQVIA data connector and MOVEit FTP for flat-file delivery.
The Results
The outcome is a single, compliant channel to HCPs that grew with the company’s EU expansion.
Engagement and reach
The user-friendly portal and personalised content led to more HCP registrations, which in turn increased attendance at medical events, virtual conferences and KOL webinars. With the portal live in several EU countries, the company reached a wider audience of HCPs.
Compliance by design
GDPR-compliant journeys capture the right marketing consents, supporting omnichannel marketing, and MLR review keeps every published item country-specific and compliant.
The transferable lesson is that in regulated industries, personalisation and compliance are the same problem. Knowing who each HCP is lets the portal show them the right content and keep everything else hidden.
Embedding the LMS rather than linking out keeps HCPs, their consents and their data in one governed place.
Engaging HCPs across several markets?
You might have scattered channels, content that differs from country to country, or MLR review that slows every launch. In every case, the first step is the same.
Book a 30-minute call with Brain Station 23. Bring your markets and your content workflow, and we will come back with a proposed approach and a scoped estimate.
Launching in a new EU market?
Bring it to a 30-minute call — we will come back with an approach and a scoped estimate.
Related Case Studies
PHARMACEUTICALS, LMS
Custom Moodle LMS Integration for European Biopharma: Secure, Multilingual Training for Healthcare Professionals
