Custom Survey App for British American Tobacco: Real-Time Data Collection & Sync on iPad
Brain Station 23 developed a custom survey app for British American Tobacco, enabling secure, offline data collection with multimedia support and seamless sync across iPads.
Platforms
Mobile App
Technology Used
ASP.NET MVC, MS SQL, Objective C, Unity
Industry
Manufacturing
Tags
Survey App, Data Collection, Offline Sync
Overview
British American Tobacco (BAT), one of the world’s top tobacco companies, required a robust mobile tool to gather field data for strategic decision-making. Brain Station 23 delivered a tailor-made survey application deployed on iPads that collects comprehensive consumer insights—including photos and signatures—and syncs securely when network connectivity is available.
Business Challenges
- BAT needed a secure, reliable survey app for field representatives to capture data on consumer interactions.
- Multiple iPads operated in the field, requiring seamless synchronization with central servers.
- Offline data collection had to support images and signatures for marketing validation.
- No existing tool supported registration, photo capture, or signature collection within surveys.
- Ensuring user access control for designated employees only.
Solution Provided
- Built a custom iPad survey application restricted to selected BAT field representatives.
- Enabled registration and survey data capture, including text responses, photos, and digital signatures.
- Implemented offline storage with automatic sync to the main server once internet connectivity was detected.
- Supported simultaneous data input by multiple users across devices with reliable server synchronization.
- Ensured user role control so that only authorized personnel could access and submit survey data.
Impact
- Facilitated structured market research through field data capture with rich media (photos, signatures).
- Eliminated data loss by enabling offline data entry and automatic sync, improving reliability.
- Streamlined analytical decision-making at BAT using timely insights collected via the app.
- Improved operational efficiency by standardizing survey processes across multiple users and devices.
- Delivered secure access control to protect sensitive consumer data and maintain compliance.
Enable Smarter Data Collection
Looking to build a secure, feature-rich survey app for field data collection—complete with offline sync, multimedia capture, and controlled access? Brain Station 23 specializes in developing custom enterprise-grade mobile applications for high-stakes environments. Reach out to see how we can enable smarter decision-making with tailored digital tools.
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