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Case Study

Berger Value Club

Service Provided: Digital Painting Platform

Berger is one of the leading paint solution providers in Bangladesh with a diversified product range that caters to all painting needs and also provides unparalleled services. Being the oldest company in the paint industry, Berger Paints is one of Bangladesh’s most technologically advanced companies. They not only serve their customers best but also try to maintain the best organizational automation as well.

Users were not able to detect color shades from Berger Color Bank in real-time or captured images. It was not possible to practically visualize how the color shades from Berger Color Bank will suit the desired surface. Managing Online Painting Request from customers was a mentionable issue to solve. Users were unable to get proper cost estimation for painting as well. Users could not locate the nearby dealers and recommended paint stores.

Solution

  • Berger Value Club is the first digital painting platform in Bangladesh where user can visualize their walls using an extensive collection of over 5,000 shades. User can virtually apply different shades of colour to any surface in real-time, on captured images and preset images.
  • Our advanced machine learning feature helps the user match and find the colour shade name in real-time or any captured image.
  • Paint Calculator assists the user to get an estimated cost of painting. User can avail ‘Request Painting Service’ within a touch of a button. Besides getting access to Frequently Asked Questions, users can also submit their complaints regarding the service. The application finds and recommends paint stores nearest to the customer via Google Map as well.
  • The application allows user to participate in a Loyalty Program which avails exciting gifts and benefits from selected partners.

Impact

Proper visualization of colour shades on the desired surface helps customers take a quick and accurate decision. Detecting the colour shades assists the user in choosing their preferable colour shades as well.

Using the ‘Request Painting Service’ features, users can avail the service of painters trained with the best-in-class painting tools. It ensures a hassle-free painting experience for the user.

Maintaining a Loyalty Program is beneficial to both users and the brand. A brand can build a retainable customer base with the help of a Loyalty Program. On the other side, users can experience exciting gifts and benefits from selected partners.

Technologies Used

Features

Project Screenshots

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