Adobe Experience Manager or AEM in short, is an excellent tool for businesses which has brought a Content Management System (CMS) and Digital Asset Management (DAM) together. With the natural connection to Adobe Creative Cloud, companies can now get content to market faster and can create personalized experiences with their customers’ expectation.
AEM creates compelling experiences for customers with convenient content creation tools for businesses. It’s an obvious that customers want a consistent experience whenever and wherever they engage with brands. And Adobe Experience Manager (AEM) helps by giving businesses collaborative tools to rapidly deliver personalized and compelling content experiences to customers irrespective of devices or screens.
More prominent brands around the globe are using AEM for their businesses. The most significant advantages that AEM has are-
- Content intelligence
- Native cloud facility & security
- Be everywhere strategy
- Marketing & IT velocity with content roadblock breakthrough
Now a days, it’s not a secret anymore that, content is the king. And for that delivering the content to the right audience is very important.
Adobe Experience Manager (AEM) offers that content intelligence with AI-powered tools to make experiences faster and more personal. Spreading content is always a team effort and this team effort become faster and facile with AEM which get marketing and IT working in parallel to design and deliver personalized digital experiences to millions of customers on multiple channels for a business. Then comes the responsiveness of the contents in devices. And that challenges is also solved by AEM which helps creating rich media content that adapts to every screen. On top of it AEM has introduced marketing cloud as cloud is the key for future business. AEM thus offering enterprise-level content management, privacy, and scale in the cloud solution since 2010.
Now let me give out some pointers with details about why businesses love AEM for marketing purpose. AEM provides digital asset management, personalization, content editing, and more. But why AEM stands out and is lovely to use (considering the competitive edge it gives to a business).
1. DAM (Digital Asset Management)
DAM in AEM is one fully integrated digital asset management tool that gives editors the possibility to manage and distribute assets throughout their business website. Editors can store various types of assets from documents, images to videos in a clear folder structure with the DAM. DAM is awesome for the additional features that it has. With DAM editors can easily drag and drop assets. Moreover editors can even work on extensive set of information per asset, i.e. copyright data and numerous other metadata properties. One really amazing and powerful feature that i’d like to mention is the web rendition which got triggered when an asset is uploaded. Editing and publishing assets thus has become very innate and easy with DAM in AEM.
2. Adobe Experience Manager (AEM) Project Dashboard
Through AEM’s project dashboard, editors can manage projects through a central environment. Here every project is basically a group of resources. These resources are linked together and are represented by a tile. Users here can add several types of information to their projects like- websites, assets etc. with which editors can associate external links, information for projects, team & even tasks.
3. Content Editing & Out of The Box Component
There are pages exist in AEM with many components or building blocks that can be dragged on the page to create extra content. So it becomes effortless for the content editors to work on a live copy of the website where they can select certain blocks on a page and edit them easily. Editing in AEM is remarkably similar to the favorite WYSIWYG text editors, and for some blocks, it is even possible to use in-place editing in AEM.
Full DAM integration is, therefore, a wonderful feature by AEM which made a particular asset search possible and can fit that specific asset on a webpage by just dragging and dropping. The content editor uses the content finder column on the left side of a webpage. There’s also an element called ‘sidekick’ visible on the webpage. ‘Sidekick’ helps to drag building blocks onto a page and also helps to manage the properties of a page. AEM also has extra features such as – page preview, page publishing features, etc.
AEM has made content editing less time-consuming. It has cut down the time for content management from hours to minutes.
Moreover, with the out of the box components, AEM has
- Decreased the development cost,
- Ensured faster delivery and
- Made it possible to use less custom code writing need.
Which are the maximum advantages that made AEM preferred by enterprise businesses.
4. Personalization & Adobe Marketing Cloud
Then last but not the least, content personalization has added an extra mileage that AEM has to offer to its users and with Adobe Marketing Cloud AEM has made brand marketing more than just building a customer experience for the web. Businesses using AEM thus can observe analytics, can even create campaigns for target specific user groups or persons. All these are possible because of Marketing Cloud. Because Adobe Analytics, Adobe Campaign, Adobe Target and many third party products and tools and that makes AEM very powerful and extensible can be connected and integrated with Marketing Cloud.
If you want to know about a comparison between two enterprise CMS Adobe Experience Manager (AEM) and Sitecore, take a look at our blog:
AEM and Sitecore : Two Finest CMS Software in the Market
If you have any further query regarding
- AEM Development
- AEM Solution Design
- AEM DevOps or
- AEM Information Architecture
Feel free to ping us. Our tech experts would be happy to answer all your queries.