“If your business is not on the internet, then your business will be out of business.” – Bill Gates
And the very fast step of online visibility is having a customer first approaching website for your business. Your marketers must keep coming up with new ideas from time to time to achieve faster business goals and make changes to your website according to the plans. But when it comes to depending on the IT team for even a seemingly minor change, your marketers may have to wait for a long that they can’t afford!
Even Adobe faced the same problem once which led them to introduce their customers with Experience fragment feature of Adobe Experience Manager.
In 2017 at the time of Adobe MAX conference. Adobe’s marketing team were preparing to make some changes to Adobe.com. As it turned out, the changes would take six weeks to move through IT—more time than they could afford.
In the end, Adobe’s home page deployed on time, but that was a wake-up call for both of their marketing and IT. So their IT bundled up some exclusive functionality into Experience Fragments available in Adobe Experience Manager, enabling marketing teams to build, test, and deploy digital experiences themselves.
Fast forward 2019, Experience Fragments is a new feature introduced in AEM 6.3. It allows content authors to reuse content across channels including sites pages and the very fast step of online visibility is having a customer first approaching website for your business. Your marketers must keep coming up with new ideas from time to time to achieve faster business goals and make changes to your website according to the plans. But when it comes to depending on the IT team for even a seemingly minor change, your marketers may have to wait for a long that they can’t afford the 3rd party systems.
Basically, Experience Fragment is a set of content that grouped forms an experience that should make sense on its own. With this outstanding feature of AEM, your marketers can:
- Reuse an experience across owned channels as well as 3rd party touch-points
- Create variations of an experience for specific use-cases
- Keep variations in sync with the use of Live-Copy
- Social Post experiences to Facebook and Pinterest out of the box
What started with a need for speed has opened exciting new possibilities for personalization. By Experience Fragments of AEM, your marketers can create channel-agnostic and reusable fragments by grouping content and layouts. These fragments can publish to any screen ensuring consistent messaging and design without building multiple creative assets.
Experience Fragments helps
To define content design and layout: Combine one or more components into a cohesive experience, using dedicated content or pulling from content fragments, assets, or elsewhere.
To design for many channels: With the help of this feature, you can create context-agnostic variations. Experience fragments are also great for reuse.
To create variations: You can reuse, reorder or resize experience fragments to allow for variable design across pages. Additionally, you can make each page unique, sharing only certain content or components with others.
To building blocks for a better digital experience: Your Marketing team can use Experience Fragments across different channels to create more consistent and seamless digital experiences. For example, your marketers can use an Experience Fragment to create a landing page on your website with personalized image, copy, and call to action—and then quickly replicate the content for an omnichannel experience, optimizing it for a mobile app or browser, social media, and an email campaign.
Adobe Experience Fragments delivers the best output while integrated with different apps of Adobe.
Lukas Ryf, Head of the Web Platforms Team at Adobe quoted that
“We’ve bundled up a lot of code into reusable pieces using Experience Fragments, which are accessible directly through the Adobe Experience Manager authoring interface. That means marketing teams can launch pages in days instead of weeks, improving their time to market by a factor of 10.”
Here are some combinations you can apply to your website.
Your marketers can track Experience Fragments using Adobe Analytics to gain more granular insights into how people use your website, with a view into impressions and clicks at the fragment level.
Additionally, integrating experience fragments with Adobe target, your marketers can run AB testing on different elements of the digital experience without getting help from the IT team. Through the integration of Experience Manager and Target, your optimization teams will be able to segment and redirect traffic from one home page to another using Redirect Offers with Target making it easy to track and report on key performance indicators for traffic volumes. This leads your business to:
15% higher click-through rates on key pages and 30% more online orders from personalized experiences versus default pages
So now you can launch your digital experiences 10x faster by the help of Adobe Experience Managers Experience Fragments combining with other Adobe’s application. It gives your marketers more flexibility and lets your IT team focus on other crucial works.
If you need any help regarding Adobe Experience Fragments or on any other topics regarding Adobe Experience Manager, feel free to get in touch with us anytime. We are here to help you with anything and everything.
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